SEO is one of the most important elements in the success of a website. It is what makes your website stand out from the competitors and enhances its visibility. SEO trends keep changing, and people implement various strategies to keep their website rankings on the top. 

One such technique used by professionals is the skyscraper technique. It is a link-building strategy in which you find related content on other sites to create something better than them instead of reaching sites to allow backlinks. 

This method was named a skyscraper by Brian Dean, who invented it. According to him, the tallest skyscraper in the world is the one that gets the most attention. Similarly, the best content on the internet gets the most links. 

Understanding the Skyscraper Technique

Research and Development

When you are about to embark on the journey of building your SEO skyscraper, it is important that you set it on a strong basis. First, you should carefully research and find valuable links in your area.

Utilize powerful SEO tools to discover the hidden jewels in each niche. Tools like Ahrefs, SEMrush, and Moz are great in helping to know what is working with already created content. However, look for pages and articles that rank top in search engines with strong link profiles.

Not all content is made equal, and not all should become a basis for the skyscraper. Incorporate topics that are relevant to your target audience and are also trending. 

You can position your skyscraper strategically by identifying content gaps in your industry. Try to identify missing information areas in already available content, and ensure you provide reliable, exhaustive info. 

This not only enhances the likelihood of gaining backlinks but it also creates authority on uncovered areas.

Create Compelling Content 

As discussed before, a skyscraper content is one that stands above the others. To create a skyscraper continent, strive for depth and uniqueness. 

Provide deeper insights, case studies, analyses of situations, and unique viewpoints. Ensure your content is a one-stop shop for someone who wants detailed information about the topic.

Incorporate interesting multimedia elements to break up the monotony of text. For instance, using graphics, infographics, or images will improve user experience and break down complicated ideas. 

Your goal is to make your content as actionable as possible. The best method of doing this is by filling in the gaps left by your competitors. You can get help from a reputed digital marketing agency to make engaging content that resonates with your audience. 

While making content for your website, you should keep in mind that your content should be as comprehensive as possible so visitors don’t have to go through any other website to find what they are looking for. 

 Focus on Quality, Not on Quantity 

A skyscraper is more than a tall building; it’s an icon of architectural brilliance and survival. Just like that, your information should deliver high quality. Carefully thought out and in-depth content has a greater chance of being acceptable to your audience over longer periods.

Keep in mind that more content doesn’t always mean better. You should do in-depth research to gain valuable information about a topic, plan an outline, and then adopt a creative approach to creating quality content. 

Think from your audience’s point of view. Brainstorm ideas, discuss what problems your target audience might face within a certain domain, and try to address those challenges. 

Be Creative With Your Content 

Creativity is what captures attention and makes one stand out in a saturated marketplace for digital goods.

Brainstorm creative and fresh ideas for your content first. Provide new thought about non-traditional ways of presenting information.

Interactivity is a great way to demonstrate creativity to audiences. To this end, think of utilizing a quiz, a poll, virtual infographics, or even a virtual experience. 

Those components not only enhance the engagement of users but also lead to memorable information.

Use attractive pictures, unique layouts, and a unified pattern to boost the look of your material. Apart from making your content look great, striking visuals also help improve end-user satisfaction.

Fresh and Authentic Information

When searching for something on Google, you might notice that the results on the first page are published recently. Search engines rank the content according to how recently they were published. 

Your content should have all the recent facts and figures, and all the data should be authentic. Authentic and fresh data helps in building authority. Once your audience starts to realize that you are providing up-to-date information on specific topics, they will become regular visitors to your site. 

Work with Influencers

Making relevant connections with influencers enlarges your audience and gives you more authenticity in the kind of your material.

Identify potential influencers within your niche and industry. Identify those people who have significant followers and expertise in your area. 

You can use social media platforms to find the influencer that fits your brand well and has suitable content.

Suggest mutual projects for the common good of both parties. Such activities could be co-authorship of an article, hosting a joint webinar, and creating a podcast together. 

In addition, collaborations add more value to your content while exposing it to larger audiences.