Introduction
The Masters Tournament at Augusta National Golf Club is synonymous with tradition. From the ceremonial green jacket to the blooming azaleas, every aspect of the event exudes a sense of timelessness. Yet, as with any institution steeped in history, some traditions have faded into obscurity. This article embarks on a journey through the annals of the Masters, unearthing the forgotten customs that once added a unique charm to this prestigious tournament.
- The Masters Parade
In 1957, Augusta introduced the Masters Parade, a vibrant procession that brought the community together to celebrate the tournament. Featuring blimps, marching bands, and beauty queens, the parade was a spectacle that drew thousands to Broad Street. By 1959, it attracted over 25,000 spectators, rivalling the grandeur of New York’s Macy’s Thanksgiving Day Parade. Despite its popularity, the parade was discontinued after 1964, leaving behind cherished memories of communal festivity.
- Competitor Clinics
Before the Par-3 Contest’s inception in 1960, Masters competitors engaged directly with fans through instructional clinics. Legends like Gene Sarazen and Ben Hogan shared their expertise, offering patrons a rare glimpse into the techniques of golf’s elite. These sessions fostered a deeper connection between players and fans, enriching the tournament’s atmosphere.
- Long Drive Competition
From the late 1940s to 1959, Augusta hosted a long drive contest on the first tee to boost practice day attendance. Notable winners included Sam Snead (290 yards in 1948) and Mike Fetchick (351 yards in 1957). The event was eventually phased out, making way for other pre-tournament activities.
- The Masters Beauty Pageant
Between 1957 and 1967, Augusta’s Bell Auditorium hosted a beauty pageant during Masters Week. The crowned ‘Miss Golf’ received a cash prize and FootJoy shoes and participated in the tournament’s prize presentation. While the pageant added a touch of glamour to the event, it was eventually discontinued as the tournament evolved.
- The Masters Calcutta
A ‘Calcutta’ betting pool was once held at Augusta’s Bon Air Hotel, where participants bid on players. Despite the USGA’s disapproval of such gambling events, the tradition persisted until the hotel’s closure in 1960.
- Fishing Competitions at Ike’s Pond
Ike’s PondPond, now part of the Par-3 Course, was once the site of informal bass fishing contests among players. In 1976, Johnny Miller famously interrupted a dinner to showcase a large bass he caught, highlighting the Pond’sPond’s allure.
- The Eisenhower Tree
The Eisenhower Tree, a prominent loblolly pine on the 17th hole, was named after President Dwight D. Eisenhower, who frequently hit it during his rounds. 1956, he proposed its removal, but the club’s chairman adjourned the meeting to avoid denying the President. The tree stood as a symbol of tradition until it was removed in 2014 due to storm damage.
- Exclusive Use of Club Caddies
Until 1983, Masters participants were required to use Augusta National’s caddies, which were all Black men. Following logistical issues during the 1982 tournament, this policy changed, allowing players to bring their caddies. The shift marked a significant change in the tournament’s operations and inclusivity.
- The No-Phone Policy
Augusta National maintains a strict no-cellphone policy during the Masters, preserving the tournament’s traditional atmosphere. This rule encourages patrons to be fully present and experience the event without digital distractions.
- The Chair Reservation Tradition
A unique Masters tradition allows patrons to reserve viewing spots by placing their chairs on the course. This honour system, respected by all attendees, exemplifies the tournament’s emphasis on etiquette and mutual respect.
Bridging Tradition and Modernity with Function18
While some traditions have faded, the spirit of the Masters endures, inspiring both nostalgia and innovation. For golf enthusiasts seeking to honour the game’s rich heritage while embracing contemporary style, Function18 offers a curated selection of golf apparel and footwear. Explore their Nike Golf collection, featuring performance-driven designs that blend classic aesthetics with modern technology.
As the Masters continues to evolve, remembering these lost traditions enriches our appreciation for the tournament’s storied past. They serve as a testament to the event’s dynamic history and enduring impact on golf.
