Squeeze pages are a unique tool for any entrepreneur that wants to convert website visitors into regulars. When done well, a squeeze page can be highly effective in driving conversions.
If you’re unsure how to create a squeeze page that works wonders, this article will show you the ways. We’ll cover everything from what makes a good squeeze page to how to create one that actually works.
What is a squeeze page?
A squeeze page is a standalone web page designed to capture a visitor’s attention and persuade them to take the desired action, such as subscribing to a newsletter, downloading a white paper, or making a purchase.
The lead capture form is the most crucial element on an SP. Without it, there would be no way to obtain a visitor’s email address. The form should be short and to the point and only ask for the minimum amount of information you need (usually just an email address).
Once a visitor fills out the lead capture form and submits their email address, they typically redirect to a thank you page or a landing page where users can access the promised content or download it.
So why bother with creating an SP? The answer is simple: coupled with email marketing, it is still one of the most effective advertising channels available.
Five signs of a weak squeeze page
- Lack of a crystal-clear value proposition. If your SP doesn’t immediately let visitors know what you’re offering and why they should care, they will likely click away without taking further action.
- No clear call to action. A good SP will have a stimulating CTA that tells visitors exactly what they need to do to profit from your offer. Without this, people may be confused about how to proceed and ultimately decide not to sign up.
- Weak or nonexistent copy. The text on your SP is crucial in convincing users to sign up for your offer. Visitors are unlikely to be persuaded if it’s poorly written or lacks information.
- Poor design. A dated or unattractive design can also turn people away from your SP. Visitors may not stick around long enough to sign up if your page looks like it was put together quickly or is challenging to navigate. Although it should be minimalist, including essential components, like a slogan, branded visuals, and, above all else, a logo, is a must. Don’t have the latter yet? Use this animated logo maker and speedily come up with a branded and catchy silhouette.
- Slow loading times. People are unlikely to wait for a slow-loading page in today’s fast-paced world. Users will simply give up and look elsewhere if your SP takes too long to load.
Simple tips for creating an eye-capturing and efficient squeeze page
Provide a solid headline.
Your headline should be clear and to the point, telling people exactly what they can expect to find on your page. A stunning headline will help to grab attention and convince visitors to stay on your site and learn more.
Create a visual “hook” that will keep visitors engaged.
Strong visuals can be a great way to spark curiosity and keep visitors engaged. Use images, infographics, videos, or any other visual content to help drive your message home and create a visual “hook” that will keep visitors coming back for more.
Write persuasive and clear copy and spread strong CTAs throughout.
Convince visitors that your products or services are the best solutions to their problems, and tell them precisely what they need to do next to take advantage of your offer.
Keep your form short and sweet.
Your form should be short and sweet, only asking for essential information. The less information you request, the more likely visitors will fill it out. If you need a lot of information, consider breaking your form into multiple steps to make it more user-friendly.
Incorporate social proof components.
Adding testimonials or customer logos can help increase trust and conversions. These elements show visitors that others have used your products or services and been happy with the results and can help convince them to do the same.
Learn through testing!
The best way to learn what works best for your audience is to constantly test different elements on your page. Try various headlines, copy, images, forms, calls to action, and social proof elements to see what gets the best results.
Recap
An SP is a powerful advertising tool that can help you increase your conversion rates and boost your bottom line. By creating such a site, you can offer visitors something of value in exchange for their contact information. This valuable piece of real estate on your website can help you build your list, generate leads, and increase sales.
If you’re not using an SP, you’re missing out on a valuable opportunity to grow your enterprise. Get started today! Creating an SP isn’t formidable and can help you achieve your marketing and sales endeavors.
