To drive growth on Amazon in today’s extremely competitive e-commerce market, you need more than simply a quality product and competitive price in order to be successful. The only way for sellers to achieve true success is to harness the power of data and analytics, which will allow them to get useful insights, improve their tactics, and make decisions based on the data. Because there are millions of sellers on the site, having access to the appropriate Amazon analytics tools may provide you a major competitive edge. In this post, we are going to discuss the top ten analytics tools that every Amazon seller ought to be aware of in order to fuel their growth.
Scout in the Jungle:
The Jungle Scout platform is an all-encompassing analytics tool that delivers useful insights into product research, analysis of the competition, and trends in the marketplace. By providing a product database, facilities for doing keyword research, and sales predictions, Jungle Scout helps sellers to uncover chances for successful business ventures and make educated judgments about which things to offer.
Helium 10:
Helium 10 is an all-in-one suite consisting of highly effective solutions that are designed to increase sales on Amazon. It provides a broad variety of features, such as inventory management, keyword research, listing optimization, and competition analysis. With Helium 10, sellers are able to optimize their listings for increased visibility, watch the ranks of their keywords, and maintain a competitive advantage over their rivals.
Sellics:
Sellics is an industry-leading analytics tool that offers coverage of a wide range of Amazon selling-related topics, such as PPC campaigns, keyword rankings, product reviews, and profit calculations. Monitoring and analyzing important indicators allows sellers to identify areas that need improvement and optimize their growth strategy.
AMZScout:
AMZScout is a well-known research tool that offers precise sales forecasts, in-depth analyses of competitors, and product monitoring capabilities. AMZScout is a tool that assists sellers in finding successful niches, monitoring market trends, and making educated decisions based on accurate information thanks to its user-friendly interface and real-time data.
Viral Launch:
Viral Launch provides its users with a set of tools for doing product research, optimizing listing content, and gathering market insight. Among its features are insights into product demand, analyses of the competition, and rankings of keyword combinations. With the help of Viral Launch, sellers are able to keep one step ahead of their rivals and drive growth by basing their decisions on empirical evidence.
Keepa:
Keepa is a robust price tracking tool that provides merchants with the ability to analyze past pricing data as well as sales rank information. The capacity to make educated price selections and optimize their sales approach for optimal profitability is afforded to sellers who conduct an analysis of pricing trends as well as the actions taken by competitors.
SellerApp:
SellerApp is an analytics platform that provides a variety of services, some of which include product research, tracking keywords, and inventory management. It delivers in-depth insights into sales, profit margins, and consumer behavior, so assisting sellers in making decisions informed by data in order to propel development.
DataHawk:
DataHawk is an analytics and advertising platform that was developed by Amazon. It offers real-time statistics on product performance, keyword rankings, and competition analyses. Sellers may receive vital data to help them enhance their listings and advertising campaigns thanks to the complete dashboard and reporting options that this platform provides.
Scope, as determined by Seller Labs:
Scope is a tool that helps merchants uncover high-ranking keywords and enhance their listings for greater exposure. Scope is a tool that does keyword research and optimization. In addition to this, it offers insights into the keywords and PPC campaigns utilized by competitors, enabling sellers to maintain a competitive advantage in the Amazon marketplace.
AMZBase:
AMZBase is a free research tool that enables users to browse categories, do keyword research, and analyze products. AMZBase offers sellers who are just starting out or who are working with a restricted budget significant information, despite the fact that it may not be as comprehensive as some other paid solutions.
SmartScout
Conclusion
if you want Amazon’s business to flourish, you need to take a strategic strategy that makes use of data and analytics. The top ten analytics tools that are discussed in this article provide sellers with a broad variety of features and functions to assist them in optimizing their listings, gaining a better understanding of how customers behave, and doing better than their rivals. On the world’s largest e-commerce platform, merchants may uncover new possibilities, increase sales, and achieve long-term success if they harness the power of data and base their decisions on the data collected about their customers. Making an investment in these analytics tools may make a major impact in your experience selling on Amazon, regardless of whether you are a new seller or an experienced one.
